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~subject:"Markenartikel"
~subject:"Theory"
~subject:"social media"
~type_genre:"Sammelwerk"
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ECONIS (ZBW)
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1
Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
Saved in:
2
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
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3
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
4
Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen
Sievert, Holger
(
ed.
);
Nelke, Astrid
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010370454
Saved in:
5
Special issue: Symposium on "The economics of internet advertising"
Tremblay, Victor J.
(
contributor
)
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 113-159
Persistent link: https://www.econbiz.de/10010375276
Saved in:
6
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
Saved in:
8
Special issue: Click fraud
Pedersen, Jan O.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003817267
Saved in:
9
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003438504
Saved in:
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