Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
hrsg. von Hans H. Bauer ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Bauer, Hans H. (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Interaktive Medien | Interactive media | Social Web | Social web | Theorie | Theory | Deutschland | Germany | World Wide Web 2.0 | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 352 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 20 Beitr. |
| ISBN: | 978-3-8006-3406-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438504