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~subject:"Markenartikel"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
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4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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