Advertising and integrated brand promotion
Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
| Year of publication: |
c 2006 ; 4. ed., internat. student ed.
|
|---|---|
| Authors: | O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Werbung | Advertising | Markenartikel | Brand | Mediaplanung | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLVIII, 781 S. Ill., graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-324-28956-1 ; 0-324-32015-9 ; 0-324-31718-2 ; 0-324-31132-X |
| Classification: | Marketing ; Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002493740