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Markenartikel
Brand management
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St. Davčik, Nebojša
3
Silva, Rui Vinhas da
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Davcik, Nebojsa S.
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Faria, Rita Tamagnini
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Hair, Joseph F.
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Marques, Catarina
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ECONIS (ZBW)
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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
2
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
4
An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša
;
Rundquist, Jonas
- In:
Journal of international food & agribusiness marketing …
24
(
2012
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009522289
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