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~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
18
Konsumentenverhalten
18
Slovenia
10
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising
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Bosnia and Herzegovina
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Brand image
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Brand management
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Croatia
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Lieferantenmanagement
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Markenführung
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Markenimage
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Nachhaltige Entwicklung
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Serbia
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Slowenien
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Supplier relationship management
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Sustainable development
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Werbung
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Consumer attitudes
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Corporate Social Responsibility
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Corporate social responsibility
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Dienstleistungsqualität
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Environmental consciousness
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Marketing strategies
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Product origin
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Service quality
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Umweltbewusstsein
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Brand
3
Confidence
3
Corporate reputation
3
Eastern Europe
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Europa
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Firmenimage
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Marketing management
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Marketingmanagement
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Diamantopoulos, Adamantios
2
Gidaković, Petar
2
Žabkar, Vesna
2
Arslanagic-Kalajdzic, Maja
1
Egger, Martin
1
Florack, Arnd
1
Kolbl, Živa
1
Kos Koklič, Mateja
1
Szőcs, Ilona
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Zabkar, Vesna
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Zečević, Mila
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British journal of management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Gidaković, Petar
;
Kos Koklič, Mateja
;
Zečević, Mila
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 556-568
Persistent link: https://www.econbiz.de/10013463722
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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