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critical review
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Toward a conceptual understanding of co-creation in branding
Sarasvuo, Sonja
;
Rindell, Anne
;
Kovalchuk, Marina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 543-563
Persistent link: https://www.econbiz.de/10013194231
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I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
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