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~subject:"Markenführung"
~subject:"Marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Markenführung
Marketing
Online-Handel
Social Web
Internet marketing
12,601
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12,601
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5,694
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4,378
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4,378
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2,094
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2,092
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1,994
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1,968
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1,904
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1,771
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1,768
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1,713
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1,713
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1,555
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1,539
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1,538
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1,105
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1,102
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1,094
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891
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890
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852
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842
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816
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701
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696
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543
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483
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468
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467
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465
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446
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421
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Dwivedi, Yogesh Kumar
20
Kreutzer, Ralf T.
20
Law, Chun Hung Roberts
17
Kollmann, Tobias
16
Rita, Paulo
16
Lammenett, Erwin
15
Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Ko, Eunju
13
Tan, Yong
13
Harrigan, Paul
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Skiera, Bernd
12
Bigné Alcañiz, J. Enrique
11
Hajli, Nick
11
Hollebeek, Linda D.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Stephen, Andrew T.
11
Tuten, Tracy L.
11
Ahuja, Vandana
10
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10
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10
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10
Smith, Katherine Taken
10
Tucker, Catherine
10
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9
Choi, Yung Kyun
9
Fan, Weiguo
9
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9
Rahman, Zillur
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
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9
Wirtz, Bernd W.
9
Xiang, Zheng
9
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Springer Fachmedien Wiesbaden
28
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14
American Marketing Association
9
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6
Information Resources Management Association
6
Springer Gabler <Firma>
5
National Bureau of Economic Research
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
OECD
3
Springer-Verlag GmbH
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer International Publishing
2
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2
Universität Mannheim
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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1
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Journal of business research : JBR
250
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
73
Technological forecasting & social change : an international journal
61
Information systems research : ISR
60
International journal of hospitality management
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
57
Tourism management : research, policies, practice
57
International journal of electronic marketing and retailing : IJEMR
56
The journal of product & brand management
54
Cogent business & management
52
Journal of management information systems : JMIS
52
Business horizons
50
SpringerLink / Bücher
48
Marketing intelligence & planning
45
Electronic commerce research
44
International journal of technology marketing : IJTMkt
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
The journal of brand management : an international journal
38
Journal of advertising research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
Journal of hospitality marketing & management
35
Journal of marketing
35
Journal of strategic marketing
35
Journal of electronic commerce research : JECR
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Springer eBook Collection
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Psychology & marketing
30
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ECONIS (ZBW)
7,654
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7441
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7442
q. e. d. - Qualität - Effizienz - Display : Studie zum Einfluss des Werbeumfeldes und der Nutzungsintensität auf die Wirkung von Online-Display-Kampagnen
2009
Persistent link: https://www.econbiz.de/10003902873
Saved in:
7443
Von eTourismus zu Travel 2.0 - IKT-Innovationen im Wechselspiel mit touristischen Trends
Lassnig, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
270
,
pp. 6-18
Persistent link: https://www.econbiz.de/10003911171
Saved in:
7444
Webmarketing in der Hotellerie : Nutzung und Erfolgsfaktoren für den Einsatz
Reisenzahn, Thomas
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
270
,
pp. 29-36
Persistent link: https://www.econbiz.de/10003911174
Saved in:
7445
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
7446
Comedydrivin.com : online defensive driving ; a teaching case
Mintu-Wimsatt, Alma
- In:
Journal of business case studies
5
(
2009
)
6
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003935537
Saved in:
7447
Digital relationships : why communities do work for your business, the power of digital networks ; introducing new concepts like "reversed value chains" and "media cascades"
Dijkshoorn, Bert
-
2009
Persistent link: https://www.econbiz.de/10003936461
Saved in:
7448
Users' perceptions on privacy and their intention to transact online : a study on Greek internet users
Zorotheos, A.
;
Kafeza, E.
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003937013
Saved in:
7449
Contemporary research in e-branding
Bandyopadhyay, Subir
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003685427
Saved in:
7450
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
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