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~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
338
Mode
337
Textile distribution
140
Textilhandel
140
Bekleidungsindustrie
129
Clothing industry
129
Consumer behaviour
93
Konsumentenverhalten
93
Luxury goods
62
Luxusgüter
62
Brand management
60
Sustainability
45
Lieferkette
42
Supply chain
42
Deutschland
37
Germany
37
Nachhaltigkeit
35
Social Web
33
Social web
33
Nachhaltige Entwicklung
29
Sustainable development
29
Corporate Social Responsibility
24
Brand image
23
Corporate social responsibility
23
Markenimage
23
Einzelhandel
22
Retail trade
22
Beziehungsmarketing
20
Marketing
19
Sustainable product
19
Öko-Produkt
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Brand
17
Markenartikel
17
Marketing management
16
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Undetermined
51
Free
2
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Aufsatz im Buch
Article in journal
419
Aufsatz in Zeitschrift
419
Book section
81
Case study
7
Fallstudie
7
Conference paper
3
Konferenzbeitrag
3
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English
72
German
9
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Ahlert, Dieter
2
Amatulli, Cesare
2
Cedrola, Elena
2
Henninger, Claudia E.
2
Mogaji, Emmanuel
2
Ohr, Daniel
2
Ramchandani, Mukta
2
Vecchi, Alessandra
2
Al-Sayegh, Mouhannad
1
Alosaimi, Sarah Ibrahim
1
Amorim, Marlene
1
Anzivino, Alessia
1
Arvidsson, Adam
1
Baek, Eunsoo
1
Baeza, Julia
1
Barnes, Liz
1
Barros Costa, Evandro de
1
Bathla, Devesh
1
Bazaki, Eirini
1
Benlloch-Osuna, María Teresa
1
Bertola, Paola
1
Bhatia, Harpreet Singh
1
Bianco, Rosario
1
Blay-Arráez, Rocío
1
Blazquez Cano, Marta
1
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1
Bosah, Genevieve
1
Brooksworth, Frederica
1
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1
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1
Buckingham, Christopher
1
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1
Chen, Chen
1
Chen, Jing
1
Choi, Tsan-Ming
1
Ciasullo, Maria Vincenza
1
Clark, Lillian
1
Cleff, Thomas
1
Colombi, Chiara
1
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1
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Sustainable Luxury : An International Perspective
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Advanced digital marketing strategies in a data-driven era
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Analytical modeling research in fashion business
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on the resurgence of emerging businesses
1
Country of origin effect : looking back and moving forward
1
Detox fashion : case studies
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
E-business : state of the art of ICT based challenges and solutions
1
Engaging consumers through branded entertainment and convergent media
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Fashion branding and communication : core strategies of European luxury brands
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Inside marketing : practices, ideologies, devices
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Interdisciplinary management research XVI ; 1
1
Leveraging computer-mediated marketing environments
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
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ECONIS (ZBW)
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1
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
4
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
5
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
6
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
7
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
8
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
9
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
10
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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