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~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Supply chain"
~type_genre:"Fallstudie"
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What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
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2
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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3
Relationships of Supply Chain Management capability and manufacturing operations competence on organisational performance : a case study of Thai industries
Chiadamrong, Navee
;
Suppakitjarak, Nathridee
- In:
International journal of logistics systems and management
4
(
2008
)
5
,
pp. 551-573
Persistent link: https://www.econbiz.de/10003762149
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