What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Year of publication: |
2011
|
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Authors: | Mikulić, Josip ; Prebežac, Darko |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 17.2011, 4, p. 237-240
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Subject: | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany | Kroatien | Croatia |
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