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~subject:"Markenführung"
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Search: subject_exact:"Structural equation model"
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International journal of production economics
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Asia Pacific journal of marketing and logistics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of marketing : EJM
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IEEE transactions on engineering management : EM
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
701
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61
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
62
Mapping stakeholder role in building destination image and destination brand : mediating role of stakeholder brand engagement
Shoukat, Muhammad Haroon
;
Shah, Syeda Asim
;
Ali, Rashid
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10014423396
Saved in:
63
Effective long-term relationship management strategies to enhance value co-creation among business partners
Kanyarat Sukhawatthanakun
- In:
Journal for international business and entrepreneurship …
15
(
2023
)
2
,
pp. 263-294
Persistent link: https://www.econbiz.de/10014424732
Saved in:
64
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
65
The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali
;
Jerisat, Rula Ratib Mezed
; …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
Saved in:
66
From relational benefits to consumer loyalty across international perspective : a meta-analytic structural equation modeling
Najjar, Hechmi
;
Najar, Chaker
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014374927
Saved in:
67
Antecedents and effects of green supply chain management (GSCM) practices
Chatzoudes, Dimitrios
;
Chatzoglou, Prodromos
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4014-4057
Persistent link: https://www.econbiz.de/10014502521
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68
Green in-store operations and sustainability performance : the moderating role of organization size
Qazi, Sharfah Ahmad
;
Moazzam, Muhammad
;
Ahmed, Waqas
; …
- In:
The international journal of productivity and …
72
(
2023
)
9
,
pp. 2765-2781
Persistent link: https://www.econbiz.de/10014431845
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69
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
70
Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika
;
Singh, Shashank Vikram Pratap
- In:
International journal of business information systems : …
44
(
2023
)
1
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014436447
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