Mapping stakeholder role in building destination image and destination brand : mediating role of stakeholder brand engagement
Year of publication: |
2023
|
---|---|
Authors: | Shoukat, Muhammad Haroon ; Shah, Syeda Asim ; Ali, Rashid ; Ramkissoon, Haywantee |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 28.2023, 1, p. 29-46
|
Subject: | Destination management | Sustainable development | Destination brand | Brand engagement | Structural equation modeling (SEM) | Markenführung | Brand management | Destinationsmanagement | Stakeholder | Tourismusmarketing | Tourism marketing | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image | Tourismusregion | Tourism destination |
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