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~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Narratives Interview"
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Markenführung
Narrative Methode
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
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2
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
3
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
Using local culture in brand positioning and communication
Makkar, Marian
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 171-201)
.
2021
Persistent link: https://www.econbiz.de/10012651450
Saved in:
6
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
Saved in:
7
Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
Saved in:
8
A narrative approach to luxury brands
Pini, Fabrizio Maria
- In:
New luxury management : creating and managing …
,
(pp. 69-83)
.
2017
Persistent link: https://www.econbiz.de/10011609190
Saved in:
9
Storytelling statt Zeigefinger
Beer, Sonja
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 35-47)
.
2017
Persistent link: https://www.econbiz.de/10011565718
Saved in:
10
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
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