A narrative approach to luxury brands
Year of publication: |
[2017]
|
---|---|
Authors: | Pini, Fabrizio Maria |
Published in: |
New luxury management : creating and managing sustainable value across the organization. - Cham : Palgrave Macmillan, ISBN 978-3-319-41726-4. - 2017, p. 69-83
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Narrative Methode | Narrative method |
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