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~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Markenführung
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Breaking new ground in theory and practice
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Design management : exploring fieldwork and applications
1
Entrepreneurship in the Asia-Pacific : case studies
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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Kenny Lin and Thermaltake - branding strategy and product innovation
Chao, Lung Chieh
;
Wang, Jing
;
Qi, Jing Hua
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 93-110)
.
2020
Persistent link: https://www.econbiz.de/10012139322
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2
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
3
Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
Persistent link: https://www.econbiz.de/10003864120
Saved in:
4
Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray
;
Yin, Yuanyuan
;
Qin, Sheng Feng
- In:
Design management : exploring fieldwork and applications
,
(pp. 168-195)
.
2007
Persistent link: https://www.econbiz.de/10003545360
Saved in:
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