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~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Kulturerbe"
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Markenführung
Cultural heritage
850
Kulturgüter
850
Tourism
323
Tourismus
320
Tourism industry
246
Tourismuswirtschaft
246
Holiday behaviour
167
Urlaubsverhalten
167
Tourism marketing
123
Tourismusmarketing
123
Tourism policy
114
Tourismuspolitik
114
Welt
114
World
114
Cultural tourism
94
Kulturtourismus
94
Cultural policy
82
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82
Destination management
69
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69
Culture
65
Consumer behaviour
63
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cultural heritage
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59
Brand management
57
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50
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46
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46
Nachhaltige Entwicklung
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42
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37
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37
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37
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56
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Aufsatz in Zeitschrift
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57
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5
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57
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Balmer, John M. T.
5
Merchant, Altaf
5
Burghausen, Mario
3
Pecot, Fabien
3
Rose, Gregory
3
Bargenda, Angela
2
Barnier, Virginie de
2
Chaney, Damien
2
Chen, Weifeng
2
Dion, Delphine
2
Hakala, Ulla
2
Mencarelli, Rémi
2
Merrilees, Bill
2
Miller, Dale
2
Pulh, Mathilde
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Adie, Bailey Ashton
1
Athwal, Navdeep
1
Aulet, Silvia
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Bernal, Pedro Mir
1
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1
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1
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1
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1
Catrina, Sonia
1
Cerrato, Daniele
1
Chen, Wayne
1
Chen, Xiaohua
1
Chhabra, Deepak
1
Choi, Sunmee
1
Collins, Marnie
1
Conz, Elisa
1
Cooper, Holly
1
Curran, Ross
1
Diaz Soloaga, Paloma
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The journal of brand management : an international journal
14
Journal of business research : JBR
6
The journal of product & brand management
4
Corporate communications : an international journal
3
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Global business and finance review
1
Global economic review
1
International journal of arts management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of cultural economics
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality and tourism insights
1
Journal of international business and economics : JIBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
1
Nonprofit and voluntary sector quarterly
1
The Copenhagen journal of Asian studies : CJAS
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
57
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31
Ethnographic heritage as a branding strategy : a case study of yogurt in Bulgaria and Japan
Yotova, Maria
- In:
Global economic review
47
(
2018
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011889485
Saved in:
32
Corporate museums to enhance brand authenticity in luxury goods companies : the case of Salvatore Ferragamo
Carù, Antonella
;
Ostillio, Maria Carmela
;
Leone, Giuseppe
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 32-45
Persistent link: https://www.econbiz.de/10011653660
Saved in:
33
Franchising our heritage : the UNESCO World Heritage brand
Adie, Bailey Ashton
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 48-53
Persistent link: https://www.econbiz.de/10011810718
Saved in:
34
The World Heritage list: which sites promote the brand? : a big data spatial econometrics approach
Wuepper, David
;
Patry, Marc
- In:
Journal of cultural economics
41
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011796055
Saved in:
35
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
36
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
37
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
38
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
39
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
40
Branding an authentic rural Maramureş in tourism practices : interplay of hospitality, heritage and social memory
Catrina, Sonia
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
3
,
pp. 267-281
Persistent link: https://www.econbiz.de/10011598224
Saved in:
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