Advocating community integrated destination marketing planning in heritage destinations : the case of York
Year of publication: |
August 2017
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Authors: | Paddison, Brendan ; Biggins, Rebecca |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 9/10, p. 835-857
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Subject: | Heritage | destination branding | community engagement | strategy | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management | Kulturgüter | Cultural heritage | Tourismuswirtschaft | Tourism industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1080/0267257X.2017.1329226 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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