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~subject:"Markenführung"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Markenführung
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Brand management ; Vol. 4
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ECONIS (ZBW)
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Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
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2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
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3
Marken- und Kommunikationsmanagement im B-to-B-Geschäft : clever positionieren, erfolgreich kommunizieren
Masciadri, Peter
;
Zupancic, Dirk
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003897167
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