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Markenführung
Consumer behaviour
14
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14
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4
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Alpert, Frank
9
Brown, Mark
4
Shams, Rahil
3
Kuhn, Kerri-Ann L.
2
Pope, Nigel K. Ll.
2
Ferrier, Elizabeth
1
Gonzalez-Arcos, Claudia Fernanda
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The journal of product & brand management
2
Australasian marketing journal
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
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ECONIS (ZBW)
9
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1
Branding's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
2
A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 171-180
Persistent link: https://www.econbiz.de/10012429448
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
5
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
6
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
7
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
8
How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy
Kamins, Michael A.
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 591-612
Persistent link: https://www.econbiz.de/10003558828
Saved in:
9
Pioneer brand advantage in Japan and the United States
Alpert, Frank
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000939494
Saved in:
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