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Markenführung
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand image
2
Brand management
2
Internet marketing
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Markenimage
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Online-Marketing
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Brand
1
Brand disclosure timing
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Brand prominence
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Branded entertainment video
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Cognition
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Computerspiel
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Construal level theory
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Content sharing
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Erwartungsbildung
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Expectancy violations
1
Expectation formation
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Factor analysis
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Faktorenanalyse
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Freizeitwirtschaft
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Group-emotion
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Hedonic price index
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Hedonischer Preisindex
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Kognition
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Leisure industries
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Low-cost strategy
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Markenartikel
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Marketing management
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Marketingmanagement
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Media multitasking
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Media usage
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Mediennutzung
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Meinung
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National culture
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English
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Bang, Hye Jin
2
Choi, Dongwon
2
Baek, Tae Hyun
1
Keib, Kate M.
1
Kim, Yeonshin
1
Lee, Yen-I
1
Oh, Sang Do
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Wojdynski, Bartosz W.
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International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
2
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
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