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Marketing im Nebenfach
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Produkt- und Programmpolitik
Deseniss, Alexander
- In:
Marketing im Nebenfach
,
(pp. 57-75)
.
2013
Persistent link: https://www.econbiz.de/10010363672
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Die Brand Scorecard als Instrument des Markencontrolling im Finanzdienstleistungssektor : das Anwendungsbeispiel Bausparkassen
Wiedmann, Klaus-Peter
-
2004
Persistent link: https://www.econbiz.de/10014009503
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