Die Brand Scorecard als Instrument des Markencontrolling im Finanzdienstleistungssektor : das Anwendungsbeispiel Bausparkassen
Klaus P. Wiedmann; Denis Ivanov; Alexander Klee
| Year of publication: |
2004
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter |
| Other Persons: | Ivanov, Denis (contributor) ; Deseniss, Alexander (contributor) ; Klee, Alexander (contributor) |
| Publisher: |
Hannover : Univ., Lehrstuhl für ABWL und Marketing II |
| Subject: | Bausparkasse | Building society | Finanzdienstleistung | Financial services | Markenführung | Brand management | Balanced Scorecard | Balanced scorecard |
| Extent: | IV, 131 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 110 - 132 |
| ISBN: | 3-932106-73-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009503