//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Escalas, Jennifer Edson"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
16
Konsumentenverhalten
16
Narrative Methode
5
Narrative method
5
Personality psychology
4
Persönlichkeitspsychologie
4
Brand
3
Markenartikel
3
Social economy
3
Sozialwirtschaft
3
transformative consumer research
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Nonprofit marketing
2
Nonprofit organization
2
Nonprofit-Marketing
2
Nonprofit-Organisation
2
Theorie
2
Theory
2
social impact
2
storytelling
2
Academic writing
1
Advertising
1
Advertising effects
1
Brand image
1
Branding
1
Cognition
1
Decision
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidung
1
Ernährungssicherung
1
Food
1
Food access
1
Food insecurity
1
Food security
1
Hunger
1
Jugendliche
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Escalas, Jennifer Edson
2
Bettman, James R.
1
Morningstar, Andrew
1
Williams, Patti
1
Published in...
All
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Strong brands, strong relationships
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Williams, Patti
;
Escalas, Jennifer Edson
;
Morningstar, …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 699-723
Persistent link: https://www.econbiz.de/10013426643
Saved in:
2
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->