Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Year of publication: |
2022
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Authors: | Williams, Patti ; Escalas, Jennifer Edson ; Morningstar, Andrew |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 4, p. 699-723
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Subject: | Branding | happiness and wellbeing | transformative consumer research | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Markenführung | Brand management | Lebensqualität | Quality of life | Markenartikel | Brand | Markenimage | Brand image |
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