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~subject:"Markenführung"
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Markenführung
Firm performance
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Unternehmenserfolg
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KMU
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SME
6
Globalisierung
5
Globalization
5
International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
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Brand management
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Business network
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Business start-up
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Entrepreneurship approach
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Export
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Unternehmensgründung
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Unternehmensnetzwerk
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Bangladesch
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Bangladesh
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Brand image
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Innovation
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International marketing
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Internationales Marketing
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Markenimage
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Marketing management
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Marketingmanagement
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Resource-based view
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Ressourcenorientierter Ansatz
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Außenwirtschaftsförderung
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Beziehungsmarketing
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Consumer behaviour
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Coronavirus
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EMO
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Emerging economies
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Export performance
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Faroque, Anisur Rahman
4
Rahman, Mahabubur
3
Rodríguez-Serrano, M. Ángeles
2
Shimul, Anwar Sadat
2
Ahmed, Zafar U.
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Cheah, Isaac
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Sakka, Georgia
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International journal of bank marketing
1
Journal of business research : JBR
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Journal of macromarketing
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat
;
Faroque, Anisur Rahman
;
Cheah, Isaac
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
Saved in:
3
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
4
Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
Saved in:
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