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Foundations and trends in marketing : FTMKT
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Entertainment marketing
Foutz, Natasha Zhang
-
2017
Persistent link: https://www.econbiz.de/10011750024
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Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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