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~subject:"Markenführung"
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Markenführung
Medienwirtschaft
7
Erfolgsfaktor
6
Deutschland
5
Germany
5
Media industries
5
Mediensektor
5
Success factor
5
Innovationsmanagement
4
Press publisher
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Presseverlag
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Competitive strategy
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Innovation
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Kernkompetenz
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Markenpolitik
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Theorie
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Theory
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Wettbewerbsstrategie
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Zeitungsverlag
3
Brand management
2
Core competency
2
E-commerce
2
Electronic Commerce
2
Fernsehsender
2
Innovation management
2
Multinationales Unternehmen
2
Product differentiation
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Produktdifferenzierung
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Resource-based view
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Ressourcenmanagement
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Ressourcenorientierter Ansatz
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Television industry
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Aufsatzsammlung
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Austria
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Brand
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Business organization
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Consumer behaviour
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German
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Habann, Frank
2
Nienstedt, Heinz-Werner
2
Reinelt, Julia
2
Huber, Frank
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Gabler Edition Wissenschaft
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Media brands and branding
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ECONIS (ZBW)
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Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche : eine empirische Analyse
Habann, Frank
;
Huber, Frank
;
Nienstedt, Heinz-Werner
; …
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737618
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2
Success factors in brand extension in the newspaper industry : an empirical analysis
Habann, Frank
;
Nienstedt, Heinz-Werner
;
Reinelt, Julia
- In:
Media brands and branding
,
(pp. 29-51)
.
2008
Persistent link: https://www.econbiz.de/10003744921
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