//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hoyer, Wayne D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
8
Kundenzufriedenheit
8
Deutschland
6
Germany
6
Verbraucherverhalten
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Theorie
5
Theory
5
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Brand management
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Firm performance
3
Luxury goods
3
Luxusgüter
3
New product development
3
Produktentwicklung
3
Retail assortment
3
Service quality
3
Sortiment
3
Success factor
3
Unternehmenserfolg
3
Advertising effects
2
Arbeitszufriedenheit
2
Cause-Related Marketing
2
Cause-related marketing
2
Emotion
2
Employee retention
2
Estimation
2
Experiment
2
Job satisfaction
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Hoyer, Wayne D.
3
Krohmer, Harley
2
Ehrensperger, Elena
1
Greenberg, Daria
1
Malaer, Lucia
1
Nyffenegger, Bettina
1
Schulte-Mecklenbeck, Michael
1
Stokburger-Sauer, Nicola
1
Zhang, Z. John
1
more ...
less ...
Published in...
All
Journal of service research : JSR
1
The journal of asset management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
Saved in:
2
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
3
A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 215-236)
.
2007
Persistent link: https://www.econbiz.de/10003531955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->