Service brand relationship quality : hot or cold?
Year of publication: |
2015
|
---|---|
Authors: | Nyffenegger, Bettina ; Krohmer, Harley ; Hoyer, Wayne D. ; Malaer, Lucia |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 1, p. 90-106
|
Subject: | service brand | consumer-brand relationship | brand relationship quality | emotions | cognitions | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Emotion | Kognition | Cognition | Markenimage | Brand image |
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