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~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Markenartikel
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Brand image
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consumer behavior
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Generalised Dirichlet model
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Laurent, Gilles
4
Lambert-Pandraud, Raphaëlle
3
Chandon, Jean-Louis
1
Gourvennec, Bernard
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Mullet, Etienne
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Rungie, Cam
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Uncles, Mark
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Yoon, Carolyn
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European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
4
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
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