Impact of age on brand awareness sets : a turning point in consumers' early 60s
Year of publication: |
June 2017
|
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Authors: | Lambert-Pandraud, Raphaëlle ; Laurent, Gilles ; Mullet, Etienne ; Yoon, Carolyn |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 205-218
|
Subject: | Brand awareness set | Brand recall | Brand recognition | Consumer age | Cognitive decline | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Kognition | Cognition | Markenartikel | Brand | Werbewirkung | Advertising effects | Ältere Menschen | Elderly people |
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