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Markenführung
Consumer behaviour
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Raimondo, Maria Antonietta
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Bagozzi, Richard P.
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Cardamone, Ernesto
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Farace, Stefania
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Miceli, Gaetano
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Miceli, Gaetano "Nino"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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ECONIS (ZBW)
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
2
Customer attitude and dispositions towards customized products : the interaction between customization model and brand
Miceli, Gaetano "Nino"
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
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