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Markenführung
Consumer behaviour
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The IUP journal of brand management : IJBRM
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Brand valuation : a strategic tool for business
Narayan, Govind
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 55-64
Persistent link: https://www.econbiz.de/10009659089
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