Brand valuation : a strategic tool for business
Govind Narayan
| Year of publication: |
2012
|
|---|---|
| Authors: | Narayan, Govind |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 9.2012, 3, p. 55-64
|
| Subject: | USA | United States | Strategisches Management | Strategic management | Markenführung | Brand management | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659089