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~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Familienunternehmen
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Family business
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Entrepreneurship
7
Entrepreneurship approach
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Sportmarketing
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Santos, Manuel Alonso dos
3
Llanos-Contreras, Orlando
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Calabuig-Moreno, Ferran
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Campos, Carlos Pérez
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Farias-Nazel, Pablo
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Guardia, Francisco Rejón
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Ibáñez, María José
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Ibáñez-Caamaño, María José
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Ko, Yong Jae
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International journal of entrepreneurial behavior & research
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ECONIS (ZBW)
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Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José
;
Santos, Manuel Alonso dos
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10013163232
Saved in:
3
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
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