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~subject:"Markenführung"
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Markenführung
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Wood, Steve
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Alexander, Andrew
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Lowe, Michelle
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Teller, Christoph
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Wrigley, Neil
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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The service industries journal
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ECONIS (ZBW)
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1
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
2
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
3
Conceptualising innovative customer-facing responses to planning regulation : the UK food retailers
Wood, Steve
;
Lowe, Michelle
;
Wrigley, Neil
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1967-1990
Persistent link: https://www.econbiz.de/10008759986
Saved in:
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