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~subject:"Markenführung"
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Search: subject:"Brand communities"
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Subject
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Markenführung
Brand management
98
Social Web
93
Social web
93
Consumer behaviour
85
Konsumentenverhalten
84
Beziehungsmarketing
60
Relationship marketing
60
Brand image
54
Markenimage
52
Internet marketing
49
Online-Marketing
48
Brand communities
41
Online brand communities
33
Brand
28
Markenartikel
28
Customer integration
21
Kundenintegration
21
brand communities
20
Social media
19
Brand loyalty
16
online brand communities
12
Online retailing
11
Online-Handel
11
Facebook
8
Viral marketing
8
Virales Marketing
8
Customer engagement
7
Markentreue
7
Netnography
7
Betriebliche Wertschöpfung
6
Brand co-creation
6
Brand engagement
6
Social capital
6
Sozialkapital
6
Value creation
6
brand loyalty
6
Anti-brand communities
5
Brand hate
5
Brand love
5
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Online availability
All
Undetermined
72
Free
9
Type of publication
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Article
95
Type of publication (narrower categories)
All
Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
2
Book section
2
Language
All
English
95
Author
All
Kumar, Jitender
4
Kumar, Vikas
4
Veloutsou, Cleopatra
4
Popp, Bastian
3
Baldus, Brian J.
2
Brandão, Amélia Maria Pinto da Cunha
2
Hook, Margurite
2
Kaufmann, Hans Rüdiger
2
Kulczynski, Alicia
2
Lambert, Claire
2
Li, Dahui
2
Loureiro, Sandra Maria Correia
2
Ma, Shuang
2
Manarioti, Agapi
2
Meek, Stephanie
2
Ogilvie, Madeleine
2
Popoli, Paolo
2
Sorensen, Anne
2
Wang, Yonggui
2
Wong, Amy
2
Woratschek, Herbert
2
Abdelmaaboud, Abdelhamid K.
1
Abdullah
1
Akdevelioglu, Duygu
1
Alon, Ilan
1
Anderson, Ronald
1
Andreini, Daniela
1
Arcand, Manon
1
Aslam, Wajeeha
1
Astafyeva, Alexandra
1
Astuti, Rifelly Dewi
1
Balqiah, Tengku Ezni
1
Bang, Nguyen
1
Barajas-Portas, Karla
1
Baubonytė, Indrė
1
Baudry, Damien
1
Baxter, Stacey
1
Benmiled-Cherif, Héla
1
Bilro, Ricardo Godinho
1
Black, Iain
1
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Published in...
All
Journal of business research : JBR
11
The journal of product & brand management
9
Journal of global marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of promotion management : JPM
2
Journal of service management
2
Journal of strategic marketing
2
A Research Agenda for Service Marketing
1
Arts marketing : an international journal ; AM
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Emerging issues in economics of development, business and finance
1
European business review
1
European journal of innovation management
1
European journal of marketing
1
Global business & economics review
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business competition and growth : IJBCG
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of air transport management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
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ECONIS (ZBW)
95
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95
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1
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
2
From Korea to the world : women's role as peer-leaders in K-pop transnational online
brand
communities
Brassier, Pascal
- In:
Asia Pacific business review
29
(
2023
)
5
,
pp. 1324-1348
Persistent link: https://www.econbiz.de/10014426228
Saved in:
3
The dark side of members' heterogeneity within online
brand
communities
and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
4
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
5
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
6
Investigating the impact of online
brand
communities
on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
8
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
9
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
10
How do firms use virtual
brand
communities
to improve innovation performance? : based on consumer participation and organizational learning perspectives
Zheng, Jian
;
Liu, Renjing
;
Zhang, Ru
;
Xu, Hao
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
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