How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Year of publication: |
2024
|
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Authors: | Zheng, Jian ; Liu, Renjing ; Zhang, Ru ; Xu, Hao |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 3, p. 894-921
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Subject: | Consumer participation | Exploitative learning | Exploratory learning | Firm innovation performance | Knowledge absorptive capacity | Virtual brand communities | Lernende Organisation | Learning organization | Social Web | Social web | Wissensmanagement | Knowledge management | Innovation | Innovationsmanagement | Innovation management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Spanien | Spain | Markenimage | Brand image |
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