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~subject:"Markenführung"
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Search: subject:"Brand origin"
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Markenführung
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
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All
Undetermined
30
Free
3
Type of publication
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Article
39
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Article in journal
39
Aufsatz in Zeitschrift
39
Language
All
English
39
Author
All
Lee, Sangwon
4
Diamantopoulos, Adamantios
3
Mandler, Timo
2
Sichtmann, Christina
2
Tjiptono, Fandy
2
Akitaya, Paula Borges Gomes
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Atkinson-Toal, Aarron
1
Azzari, Vitor
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Basfirinci, Cigdem
1
Chabowski, Brian R.
1
Chan, Nga Cheng
1
Cheng, Yimin
1
Chompunuch Pongjit
1
D'Antone, Simona
1
Dash, Amarendra Kumar
1
Davvetas, Vasileios
1
Dayani, Rahman
1
Delgado-Ballester, Elena
1
Dewi Retno Rosari, Theresia Sri
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Fan, Daisy X. F.
1
Fastoso, Fernando
1
Flisikowski, Karol
1
Gierl, Heribert
1
Grudecka, Anna
1
Guissoni, Leandro Angotti
1
He, Xin
1
Herz, Marc Florian
1
Hsieh, Jun-Yi
1
Hsu, Cathy H. C.
1
Huang, Jing
1
Ismiwati, Baiq
1
John, Joby
1
Johnson, Zachary S.
1
Kaufmann, Hans Rüdiger
1
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Published in...
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Journal of business research : JBR
5
Asia Pacific journal of marketing and logistics
4
International marketing review
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Baltic journal of management
1
Entrepreneurial business and economics review : EBER
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science
1
International journal of bank marketing
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
39
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39
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1
Transforming brand identity to hotel performance : the moderating effect of social capital
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Liu, Andy Xiaofeng
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1270-1298
Persistent link: https://www.econbiz.de/10014366192
Saved in:
2
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of
brand
origin
and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
Country of
brand
origin
positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
5
Revisiting
brand
origin
: expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
6
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
7
The impact of
brand
origin
and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek
;
Köylüoğlu, A. Selçuk
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
Saved in:
8
Are brands re-evaluated when consumers learn about
brand
origin
misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
9
Brand
origin
effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
10
Brand types applied by emerging markets' firms : ountry of
brand
origin
and brand use motives
Witek-Hajduk, Marzanna K.
;
Grudecka, Anna
- In:
Entrepreneurial business and economics review : EBER
9
(
2021
)
1
,
pp. 155-168
Objective: The objective of the article is to explore the types of brands in terms of the country of
brand
origin
(COBO …
Persistent link: https://www.econbiz.de/10012519502
Saved in:
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