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~subject:"Markenführung"
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Search: subject:"Closeness"
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Markenführung
Closeness
29
Consumer behaviour
24
Konsumentenverhalten
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Soziales Netzwerk
15
Social network
14
Social relations
13
Soziale Beziehungen
13
closeness
13
Closeness centrality
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11
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11
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10
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9
Social Web
9
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Wahlverhalten
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closeness centrality
9
Experiment
8
Voting behaviour
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Wahl
8
interpersonal closeness
8
relationship closeness
8
Beziehungsmarketing
7
Network
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Netzwerk
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Pitman closeness
7
Relationship marketing
7
Brand management
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China
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Holiday behaviour
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Pitman-closeness
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emotional closeness
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Aarstad, Jarle
1
Ahuvia, Aaron C.
1
Bernal, Alicia
1
Chang, Chun-Tuan
1
Cheung, Fung Yi Millissa
1
Chu, Xing-Yu
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Delgado-Ballester, Elena
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Guan, Dawei
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Haugland, Sven A.
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Hüttl-Maack, Verena
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Lee, Angela Y.
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López-López, Inés
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Ness, Håvard
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Journal of business research : JBR
2
Journal of marketing
1
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
Augmented reality marketing and consumer-brand relationships : how
closeness
drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
3
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
4
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
5
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
6
Network position and tourism firms' co-branding practice
Aarstad, Jarle
;
Ness, Håvard
;
Haugland, Sven A.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1667-1677
Persistent link: https://www.econbiz.de/10011317095
Saved in:
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