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~subject:"Markenführung"
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Search: subject:"Customer participation"
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Markenführung
Beziehungsmarketing
147
Relationship marketing
147
Customer participation
129
Customer integration
104
Kundenintegration
104
Consumer behaviour
83
Konsumentenverhalten
82
Customer satisfaction
73
Kundenzufriedenheit
71
Service quality
71
Dienstleistungsqualität
67
customer participation
40
Innovation
34
Innovation management
31
Innovationsmanagement
31
Betriebliche Wertschöpfung
30
Value creation
30
Customer value
25
Kundenwert
24
New product development
20
Produktentwicklung
20
Customer service
19
Kundenservice
19
Co-creation
17
Social Web
16
Social web
16
Value co-creation
15
Lieferantenmanagement
13
Marketing management
13
Marketingmanagement
13
Supplier relationship management
13
Brand management
12
Dienstleistungssektor
12
Service industry
12
Beschwerdemanagement
10
Complaint management
10
Satisfaction
9
Customer Participation
8
Dienstleistung
8
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Undetermined
12
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Article
12
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Article in journal
12
Aufsatz in Zeitschrift
12
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English
12
Author
All
Abdelmaaboud, Abdelhamid K.
1
Arpasri Sothonvit
1
Berenguer Contrí, Gloria
1
Carlson, Jamie
1
Chen, Chunfeng
1
Chen, Qimei
1
Feng, Nan
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
González-Mansilla, Óscar
1
Hong, EunPyo
1
Jardim, William Carvalho
1
Kamboj, Shampy
1
Kampanat Siriyota
1
Ladeira, Wagner Junior
1
Li, Dahui
1
Li, Minqiang
1
Lin, Mengfei
1
Mahrous, Abeer A.
1
Nardi, Vinicius Antonio Machado
1
Nariswari, Angeline G. A.
1
Park, Jungkun
1
Pensri Jaroenwanit
1
Quach, Sara
1
Rahman, Mohammad M.
1
Rahman, Zillur
1
Ross, Mitchell
1
Santini, Fernando de Oliveira
1
Serra-Cantallops, Antoni
1
Shao, Wei
1
Solem, Birgit Andrine Apenes
1
Su, Zhenjing
1
Thaichon, Park
1
Voola, Ranjit
1
Wang, Zhihua
1
Wyllie, Jessica
1
Yang, Zhiyong
1
Zheng, Chundong
1
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Published in...
All
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
Journal of business research : JBR
1
Journal of information & knowledge management : JIKM
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Service business
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
2
The effect of customer ethnocentrism and
customer
participation
on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
3
Influence of
customer
participation
on co-creation intention of brand value under social media
Lin, Mengfei
;
Wang, Zhihua
;
Chen, Chunfeng
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
5
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014494596
Saved in:
4
Customer
participation
in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
A meta-analysis of the relationship between
customer
participation
and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
6
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
7
Enhancing brand relationship performance through
customer
participation
and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
8
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
9
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
10
Antecedents of participation in online brand communities and their purchasing behavior consequences
Mahrous, Abeer A.
;
Abdelmaaboud, Abdelhamid K.
- In:
Service business
11
(
2017
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011732258
Saved in:
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