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Search: subject:"Dual-Process-Theory"
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Markenführung
Dual-process theory
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dual process theory
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dual-process theory
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Balmer, John M. T.
1
Braun, Erik
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Chen, Weifeng
1
He, Xinming
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Jiménez-Barreto, Jano
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Kenning, Peter
1
Lin, Zhibin
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Loureiro, Sandra Maria Correia
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Rampl, Linn Viktoria
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Sthapit, Erose
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of food products marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495104
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2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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3
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
4
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
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