Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Year of publication: |
2021
|
---|---|
Authors: | Jiménez-Barreto, Jano ; Loureiro, Sandra Maria Correia ; Braun, Erik ; Sthapit, Erose ; Zenker, Sebastian |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-11
|
Subject: | Cleaning program | COVID-19 | Dual-process theory | Hotel brand personality | Numerical quantifiers | Verbal quantifiers | Coronavirus | Hotellerie | Hotel industry | Markenführung | Brand management | Markenimage | Brand image |
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