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Khalifa, Dina
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Shukla, Paurav
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Journal of business research : JBR
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ECONIS (ZBW)
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The variation of family business branding across stakeholders : a social identity perspective
Zhang, Zhibiao
;
Rowan, Peter
- In:
Journal of family business management : JFBM
13
(
2023
)
4
,
pp. 1008-1025
Persistent link: https://www.econbiz.de/10014450626
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2
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
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3
To be or not to be equal : the impact of pride on brands associated with dissociative out-groups
Lu, Yue
;
Wang, Zhanqing
;
Yang, Defeng
;
Kakuda, Nakaya
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 127-148
Persistent link: https://www.econbiz.de/10012798139
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4
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
5
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
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