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Markenführung
Retailing history
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Howells, Katherine Margaret
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Spector, Bert
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Journal of historical research in marketing
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Management & organizational history : MOH
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ECONIS (ZBW)
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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2
The evolution of a private-label brand strategy at J. C. Penney, 1902-33
Spector, Bert
- In:
Management & organizational history : MOH
8
(
2013
)
4
,
pp. 387-399
Persistent link: https://www.econbiz.de/10010229517
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