The evolution of a private-label brand strategy at J. C. Penney, 1902-33
Year of publication: |
2013
|
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Authors: | Spector, Bert |
Published in: |
Management & organizational history : MOH. - Abingdon : Taylor & Francis, ISSN 1744-9359, ZDB-ID 2212000-2. - Vol. 8.2013, 4, p. 387-399
|
Subject: | twentieth century | US history | retailing history | branding | company archives | Markenführung | Brand management | Einzelhandel | Retail trade | Wirtschaftsgeschichte | Economic history | Unternehmensgeschichte | Business history | Handelsmarke | Store brand |
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