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Markenführung
Consumer behaviour
12
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Beziehungsmarketing
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Relationship marketing
7
Work behaviour
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Consumer citizenship behavior
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Brand love
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Citizenship
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Consumer Citizenship
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Consumer citizenship
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Consumer citizenship behaviour
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Consumer company identification
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Consumer forgiveness
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Biswas, Soumendu
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Garg, Ruchi
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Kataria, Aarti
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Amezcua, Bernardo
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Asia-Pacific journal of business administration
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Journal of nonprofit & public sector marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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Cause-brand community : toward
consumer
citizenship
Peña, Alicia de la
;
Amezcua, Bernardo
;
Sepúlveda, César
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
Saved in:
2
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
3
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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