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Markenführung
Beziehungsmarketing
6
Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Customer personality
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Brand image
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Emotion
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Service quality
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Austauschtheorie
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Bankgeschäft
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Banking services
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Brand
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Brand Identification
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Brand Loyalty
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Brand Trust
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Brand experience
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Brand-Customer Personality Congruency
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Company generated content
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Confidence
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Customer integration
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Customer loyalty
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Digitalisierung
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Digitization
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E-commerce
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Einzelhandel
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Electronic Commerce
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Franchising
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Gastronomie
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Liébana-Cabanillas, Francisco
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Economic research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of
customer
personality
traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
2
The impact of
customer
personality
and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud
;
Porcu, Lucia
;
Abusharbeh, Mohammed T.
; …
- In:
Economic research
33
(
2020
)
1,2
,
pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
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