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~subject:"Markenführung"
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Markenführung
Facebook
969
Social Web
707
Social web
707
Online-Marketing
486
Internet marketing
483
Consumer behaviour
251
Konsumentenverhalten
245
Social media
176
social media
158
Brand management
144
Soziales Netzwerk
133
Beziehungsmarketing
122
Relationship marketing
122
Viral marketing
118
Virales Marketing
118
Social network
116
Twitter
114
Facebook, Inc.
98
Brand image
95
Markenimage
95
Advertising effects
88
Werbewirkung
88
Social Media
61
Advertising
58
Werbung
57
Internet
54
Marketing management
47
Marketingmanagement
47
social networks
47
USA
43
United States
42
Brand
41
Electronic Commerce
41
Öffentlichkeitsarbeit
40
E-commerce
39
Public relations
39
social capital
39
Data protection
37
Datenschutz
36
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129
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4
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4
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3
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2
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2
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English
136
German
2
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Azar, Salim L.
3
Dąbrowski, Dariusz
3
Machado, Joana César
3
Reynolds, Dennis
3
Rita, Paulo
3
Salgueiro, Maria de Fátima
3
Schivinski, Bruno
3
Vacas-de-Carvalho, Leonor
3
Yagnik, Arpan
3
Aljuhmani, Hasan Yousef
2
Arroyo, Pilar
2
Bayram, Pelin
2
Benmiled-Cherif, Héla
2
Carrete-Lucero, Lorena de la Paz
2
Castillo, Gricel
2
Elrehail, Hamzah
2
Kang, Juhee
2
Kureshi, Sonal
2
Langaro, Daniela
2
Loureiro, Sandra Maria Correia
2
Mariadoss, Babu John
2
Phua, Joe
2
Samarah, Tariq
2
Shao, Wei
2
Speece, Mark
2
Su, Na
2
Suri, P. K.
2
Tafesse, Wondwesen
2
Tang, Liang
2
Thomas, Sujo
2
Tiruwa, Anurag
2
Tran, Trang P.
2
Yadav, Rajan
2
Abdelmaaboud, Abdelhamid K.
1
Abosag, Ibrahim
1
Abuljadail, Mohammad
1
Ahn, Sun Joo
1
Ahuja, Vandana
1
Akrout, Houcine
1
Alavi, Shirin
1
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Verlag Dr. Kovač
1
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International journal of internet marketing and advertising : IJIMA
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
The journal of product & brand management
8
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Business horizons
2
EuroMed journal of business
2
European management journal
2
Global business & economics review
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business : IJEB
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business research quarterly : BRQ
1
Central European business review : CEBR
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Electronic commerce research and applications
1
European journal of marketing
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
138
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1
Netflix's community relationship management : an analysis of its
Facebook
-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
Engagement and reactions of brand posts on brand fan pages in
Facebook
: an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
4
Consumer engagement behaviour over time on fitness tracker
Facebook
brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
The effect of interactivity of brands' marketing activities on
Facebook
fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
How relationship quality drives knowledge sharing on
Facebook
brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
10
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
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